Power of Advertising- technology changes the marketing strategy
Astro’s forum on Power of Advertising in Kota Kinabalu. Nestle Malaysia Communications director and Malaysian Advertisers association special advisor Khoo Kar Khoon. Current global trend The advance of the technology changes everything and will definitely affect how the world runs now. Cheaper and better broadband penetration means more people will rely on technology to live their lives. For examples, the technology makes a better home which the device records and analysis almost everything including the usage of electricity, people goes in and out among others. Internet enables like-minded people to share information or knowledge via an application. Boundary of location is so yesterday. The access to limitless knowledge can make kids smarter than their parents provided internet users have interest to seek more information online. Certain application also helps people to track their health condition or to encourage them to be fit. Japan, ...